Milano Genius 2019, when creativity meets Japan through Arts, Culture and Innovation.

It has been edited a formal proposal which Italian Institute of Culture in Osaka decided to promote Italian culture and society though special events platform that will include creative contents from February to June 2019; the project called Milano Genius 2019 will be focused on arts, culture and innovation from Milano City.

IIC Osaka’s Director, Mr. Stefano Fossati decided to sustain this project to promote Culture, Arts and Innovation as mutual understanding and pro-active framework between Italy and Japan.  Asian Studies Group will support the whole organisation in terms of operative management from Milan, and as partnered organisation it will manage the agenda of activities in direct communication with Italian Institute of Culture in Osaka.

milano genius 2019 png

The project has been already introduced on preliminary phase to Osaka City and Milano City in the last weeks in behalf of informing the municipalities about patronage and co-branding.

Osaka City accepted to cooperate in the initiative hosting some contents of Milano Genius 2019 at important venues under the official promotion and introduction of the government of the City.

Both of the two municipalities Milano and Osaka are the cities of EXPO (Milan in 2015 and Osaka in 2025) and Milano Genius 2019 represents an additional common scenario for international cooperation and understanding.

Some contents that are going to be presented in Milano Genius 2019 have been promoted or designed as activities produced though our Switch on Your Creativity hub and they will be sponsored by our side and introduced as part of Switch on Your Creativity 6th Ed. 2019.

The logo has been designed by Arianna Galuppo from ACT Agency Milano‘ s team for IIC Osaka and presented on 26th of November to the international relations departments of Milan City and Osaka City.

As Association with headquarter based in Milano, on choosing our city as core content of this Milano Genius 2019 exhibition and events serie, we decided to improve cooperative and aggregative dynamics with Osaka City, due of twinning status of Osaka with Milano.

Beyond that, if we consider the assignment of official mandate for next EXPO’s organisation in 2025 to Osaka City, it’s easy to understand how much this project represents in terms of useful interaction between the two municipalities

Selected venues for activities included in the schedule for Milano Genius are well framed, beyond Festival hall Tower, in Nakanoshima, headquarter of IIC Osaka, they are chosen to show very attractive sides of the city and include universities, museums, public halls and new developing areas like Grand Front Osaka. Innovation is also subtitle of the project and it’s well represented by areas selected as performing venues for the programme.

grand front osakagrand front b

Milano Genius 2019 will embrace Contemporary Art, Design, Performing Arts, Music and Theatre.

In particular March will be the months dedicated to Design from Milan in Osaka with some exhibitions and open seminars with inclusive cooperation’s opportunities for japanese designers into joint-project that will allow them to participate to Milan Design Week 2019 in April.

In April it will be the turn of performing arts with some special performances, first ever in Japan (like Mistero Buffo – Dario Fo) with seminars and classes about italian contemporary theatre.

Always in April there will take place some contemporary art’s exhibitions with technical partnership by highly specialised agency Arti Services (Ms. Alessandra Korfias) and in May it will be the turn of contemporary photography, music with live concerts to introduce italian songwriters from Milan’s area and food experiences with starry chef from Milan who will portray in special menu some creative elements derived by music made in Milan.

The performing schedule is going to be busier as long as the opening of Milano Genius is getting closer, with some proposals from many sides we are trying to involve to make this cultural experience branded Milan unique in Osaka.

 

 

Annunci

Filofono by Alessio de Stefano got special mention at YDD2018 in Osaka

The great success of Youth Design Day 2018 in Japan for Switch on Your Creativity (5th Edition) at the Italian Institute of Culture in Osaka, allows us to appreciate and enhance with greater force the creative results obtained by our designers selected during Milan Design Week 2018.

Among all, a special mention should be given to Alessio de Stefano and his work “Filofono”.

IMG_20181105_110001~2

COVER WEBAlessio, more than anyone else, managed to express and apply the concept of eco-sustainability to a design work. His idea was born from the intention of creating something that was aesthetically satisfying but with a romantic and vintage touch, and that could be useful at the same time to the modern and technological world of today.

His project is a mobile amplifier whose effectiveness has already been fully tested at the Italian Institute of Culture in Osaka, where it will continue to be on display until November 13th.

Conceived as a design tool that is not too invasive, its traditional wooden color contrast with modern dark and grey amplifiers, trying to visually represent the strong contrast between tradition and modernity with which it was conceived.
It deserves to be mentioned because the eco-sustainable sensibility, demonstrated by the use of wood as a material, and the aesthetic-artistic sensibility, demonstrated by the curvy shape, reach a perfect harmony when, together, they recall the great tradition of Italian craftsmanship.

filofono1
However, in this case, tradition is not synonymous with backwardness. Despite being an object that, by the will of its creator, has an aesthetic touch aimed at recalling nostalgia and tradition, it is not fossilised in old-fashioned and old use, but rather looks to the future, trying to be useful for that age group that more than others is better able to live and express the violent changes that take place within our society, caused first of all by the rapid technological evolution.

An instrument suitable for youth and modern technology but that will be never unloaded. Being a natural amplifier, it does not require electricity, thus being further eco-sustainable. Filofono tries to demonstrate how useful it can be to return to the artisanal workforce and to discover new uses that materials considered no longer modern can still offer.

Tradition and Innovation are the values ​​we want to exalt through Switch On Your Creativity and Alessio De Stefano has fully succeeded in developing them. We hope that Youth Design Day in Japan has given Alessio De Stefano and other young designers the tools and support needed to express their creativity in the field of Design.

Youth Design Day in Japan, official logo presentation in Osaka

The opening of #DesignAndPlanet exhibition in Osaka at Italian Institute of Culture represents great opportunity for us to introduce the official logo that will follow contents promoted through Switch on Your Creativity’s platform concerning design, in particular those projects that will introduce creative industry’s contents from Milan to the international scenario.

We are proud, after five editions mainly managed to collect and support projects in Europe, to develop a new communication tool that can identify and boost youth creativity in Asia starting from Japan, country that always recognised in Milan an important city for creative industry and in particular for contemporary arts and design.

Logo YDD

The logo’s design represents two circles with open spaces that allow inter-actions between two dimensions, the creative and functional dimensions, because the perspective we want to follow is always something that allow contemporary society to get benefit from design and creativity side to  improve concretely some aspects of daily life.  The colours of course are the same of Switch on Your Creativity’s logo because #YDD is part of the platform we created to boost and promote youth creativity between Europe and Asia.

The presentation will take place today at Festival Tower in Nakanoshima at Spazio Arte managed by Italian Institute of Culture in Osaka during the opening of the exhibition we introduced from April to July through our digital channels (blogsite, social networks, webtv). #DesignAndPlanet, perspectives for sustainability promotes for the first time ever in Japan profiles of designers from Europe and Asia who joined last Milan design Week  on april 2018 and  it shows well detailed projects described on 18 panels and short movie subtitled in japanese. As we do every year we select also one important partnered centre among academies and universities to provide some joint- contents for our mission. For this edition we’ve chosen  IED Istituto Europeo del Design (european design institute) that presented works of some students collected in specific sections of the exhibition.

The municipality of Osaka is Twinned City with Milan and candidate for being designated the city of the next World Expo 2025. For us this frame has an important meaning if we consider that Switch on your Creativity was born on 2013 as creative contest in behalf of promotion of Milan Expo 2015 that officially patronised two edition of our contest, including the second that has taken place during the year of EXPO in Milan.

IMG_2007~2

Yesterday the project has been introduced in Japan to Osaka City Government directly to the Director for Business and International Promotion Economic Strategy Bureau at the presence also of representation of Comune di Milano (Milan City Government) and the director if Italian Institute of Culture. The meeting pointed out a preliminary cooperation’s schedule to develop Design as important content of our mutual agenda for the next year.

#DesignAndPlanet, perspectives for sustainability is hosted at Spazio Arte until 12 of November. Introduction on official website by Ministry of Foreign Affairs – Italian Institute of Culture in Osaka

How will the YDD projects by IED Turin students be welcomed by the Japanese market? Here what they think!

“How can you see your project in the Japanese market?”

We asked this question to the young designers participating to Youth Design Day in Japan.

Watch the video to know the answers given by the participants who come from IED Turin.


Follow us on Facebook. Other news are coming!

YDD Projects meet Japanese taste. Watch the video and find out how!

In the video below, you can find what some of the other Youth Design Day in Japan participants think about the Japanese market taste concerning sustainable design.

They explain us why and how their design can be appreciated by the Japanese consumer.

The question is “How can you see your project in the Japanese market?”. Here are the answers by Christian Carlino, Dario Ivone and Monir Kazemian, Xijing XU, Tian WU and Yue LIU , Alessandro Azzolini, Clementina Chiarini and Nicolò Cellina, Vincenzo Sorrentino, Sara Vignoli, Alastair Brook, Jack Lehane, I Putu Wiraguna.


Keep on following us on Facebook to read other news like this one!

YDD projects in the Japanese market? Here what participants think!

Will the Youth Design Day in Japan projects be appreciated by the Japanese market? Surely, we hope so.

Watch the video below and find out what some of our participants answered to the question How can you see your project in the Japanese market?


Keep on following us on Facebook and find out the answers the other participants gave to the question!

IED Turin students explain their Sustainable Mobility projects: Watch the video!

We asked the IED Turin students of the Transportation Design course to talk about their projects focusing on their sustainability element.

“What is your project and why it can be considered sustainable?” is the question, and below you can find their answers!


Follow us on our Switch On Your Creativity Facebook page to be always up-to-date to the latest news from Youth Design Day in Japan!

Creative Contest