paolo cacciato | SWITCH ON YOUR CREATIVITY

Switch on Your Creativity, the creative incubator promoted and developed by Asian Studies Group, has always presented contents concerning contemporary arts, in particular, it has been constantly involved in international projects boosting young talents.

From the first edition in occasion of MilanoExpo 2015, artists from Europe and Asia have been supported in many activities with technical and financial tools moved by SOYC platform.

Thanking the improvement of activities concerning creative and artistic contents managed by Asian Studies Group with its specialised department called ASGProduzioni, Switch on Your Creativity changed its shape from being regular contest into more dynamic an well framed structure: moving fast from promotion to artistic management and creative production.

The same perspective featured the professional joint with Ryuichi Matsuoka, artist from Japan who has been chosen for creative special selection of designers during Design Made in Osaka, promoted by Osaka City and Milan City with financial support of IIC Osaka. These artists joined in Milano Genius during Milano Design Week 2019 at Superstudio and in other venues selected by Asian Studies Group. In particular Ryuichi Matsuoka showed impressive sensibility and dynamism, for this reason ASGProduzioni supported his artistic tribute for the last theatre performance in Milan, called Mirabilia Naturae in collaboration with Spazio Teatro Nohma, where Matsuoka debuted as live performer on the stage for two nights (13 and 14 november).

The occasion was officially the point of start of new cooperation between the artist and ASGProduzioni and selected for new artistic concept developed in collaboration with ACT Agency titled Emotive Vibrations. The collection will be promoted in different occasions and spaces, first of all at Ideas Space (Spazio Idee) at Asian Studies Group Milano.

Ryuichi Matusoka, officially represented for european market by Paolo Cacciato, talents scout and producer, will be also one of six artists promoted during Affordable Art Fair in Milan in February 2020 for EU Asia Creative Mood Through Generations of Art.

In behalf of Matsuoka, Switch on Your Creativity choose one of his artworks titled “Lost and Distant Days” as featured image of the website for the 7th anniversary of activity.

The Charter of Values for Youth Creativity inaugurated during Milano EXPO 2015 is our guidance to develop, promote, realize and finally judge creative contents for our international contest.

For the third edition, just celebrated few days ago in Milan at Novotel Milano Nord Ca’ Granda, we decided to present a selection of projects have been considered very important according with four core-points of our charter.

Beyond introducing officially the six categories that will characterize Switch on your creativity by now (Contemporary Art, Music and Show, Short Movie, Creative Composition, Fashion & Design, Creativity as Innovation for Companies) we assigned three different awards to creative projects supported by our format and that have been considered fully connected with our cross cultural aims.

Because of the origin of our incubator for youth creativity and our intention to promote at the same time the contents, the supporters and the city (Milan), all the projects that we introduce have taken place in Milan during the last year of activity (from september 2015 until summer 2016)

Contemporary Art Section – supported by Fondazione Luciana Matalon

Europe Asian on Dialogue – International Dialogue Between Cultures, best project for full correspondence with the contest’s topic to:

Collettivo C13 with De Rerum Mirabilia

(Italy- Japan’s cooperation)

Show & Dance – supported by Novotel – Accor Hotels

Europe Asian on Dialogue – International Dialogue Between Cultures, assigned for best involvement of youth participation to:

Asia Dance Voice Contest – Soul Art Company

(Italy – France – Korea’s cooperation)

Europe Asian on Dialogue – International Dialogue Between Cultures, assigned for best cross cultural content for Europe-Asia relations to:

Europe & Asia in Music – supported by Expoincittà and managed by Garden Blaze Talents Management

(Italy, China, Japan, Korea’s cooperation)

For the third edition we decided to assign the award for best supporter of Youth Creativity in Milan, JAL – Japan Airlines that is continuously supporting us as sponsor from the first edition.

“thanking to support our projects, travels and dreams between Europe and Asia”

During the Gala Night, Ms. Elena Negri received the Best Supporter Award

During the Gala Night we presented also other projects and creative contents and we mentioned new guidelines for development of new edition that will be presented until the end of 2016 with official introduction of institutions and partners.