Archivi categoria: NEW EDITION

Youth Design Day in Japan, official logo presentation in Osaka

The opening of #DesignAndPlanet exhibition in Osaka at Italian Institute of Culture represents great opportunity for us to introduce the official logo that will follow contents promoted through Switch on Your Creativity’s platform concerning design, in particular those projects that will introduce creative industry’s contents from Milan to the international scenario.

We are proud, after five editions mainly managed to collect and support projects in Europe, to develop a new communication tool that can identify and boost youth creativity in Asia starting from Japan, country that always recognised in Milan an important city for creative industry and in particular for contemporary arts and design.

Logo YDD

The logo’s design represents two circles with open spaces that allow inter-actions between two dimensions, the creative and functional dimensions, because the perspective we want to follow is always something that allow contemporary society to get benefit from design and creativity side to  improve concretely some aspects of daily life.  The colours of course are the same of Switch on Your Creativity’s logo because #YDD is part of the platform we created to boost and promote youth creativity between Europe and Asia.

The presentation will take place today at Festival Tower in Nakanoshima at Spazio Arte managed by Italian Institute of Culture in Osaka during the opening of the exhibition we introduced from April to July through our digital channels (blogsite, social networks, webtv). #DesignAndPlanet, perspectives for sustainability promotes for the first time ever in Japan profiles of designers from Europe and Asia who joined last Milan design Week  on april 2018 and  it shows well detailed projects described on 18 panels and short movie subtitled in japanese. As we do every year we select also one important partnered centre among academies and universities to provide some joint- contents for our mission. For this edition we’ve chosen  IED Istituto Europeo del Design (european design institute) that presented works of some students collected in specific sections of the exhibition.

The municipality of Osaka is Twinned City with Milan and candidate for being designated the city of the next World Expo 2025. For us this frame has an important meaning if we consider that Switch on your Creativity was born on 2013 as creative contest in behalf of promotion of Milan Expo 2015 that officially patronised two edition of our contest, including the second that has taken place during the year of EXPO in Milan.

IMG_2007~2

Yesterday the project has been introduced in Japan to Osaka City Government directly to the Director for Business and International Promotion Economic Strategy Bureau at the presence also of representation of Comune di Milano (Milan City Government) and the director if Italian Institute of Culture. The meeting pointed out a preliminary cooperation’s schedule to develop Design as important content of our mutual agenda for the next year.

#DesignAndPlanet, perspectives for sustainability is hosted at Spazio Arte until 12 of November. Introduction on official website by Ministry of Foreign Affairs – Italian Institute of Culture in Osaka

Annunci

How will the YDD projects by IED Turin students be welcomed by the Japanese market? Here what they think!

“How can you see your project in the Japanese market?”

We asked this question to the young designers participating to Youth Design Day in Japan.

Watch the video to know the answers given by the participants who come from IED Turin.


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YDD Projects meet Japanese taste. Watch the video and find out how!

In the video below, you can find what some of the other Youth Design Day in Japan participants think about the Japanese market taste concerning sustainable design.

They explain us why and how their design can be appreciated by the Japanese consumer.

The question is “How can you see your project in the Japanese market?”. Here are the answers by Christian Carlino, Dario Ivone and Monir Kazemian, Xijing XU, Tian WU and Yue LIU , Alessandro Azzolini, Clementina Chiarini and Nicolò Cellina, Vincenzo Sorrentino, Sara Vignoli, Alastair Brook, Jack Lehane, I Putu Wiraguna.


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YDD projects in the Japanese market? Here what participants think!

Will the Youth Design Day in Japan projects be appreciated by the Japanese market? Surely, we hope so.

Watch the video below and find out what some of our participants answered to the question How can you see your project in the Japanese market?


Keep on following us on Facebook and find out the answers the other participants gave to the question!

IED Turin students explain their Sustainable Mobility projects: Watch the video!

We asked the IED Turin students of the Transportation Design course to talk about their projects focusing on their sustainability element.

“What is your project and why it can be considered sustainable?” is the question, and below you can find their answers!


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Other ideas for #Sustainability in Japan? 2 new projects from IED Turin.

Last week, we presented the first three projects IED Turin selected from its Transportation Design course to partecipate to our contest The Youth Design Day in Japan. Now, let’s find out the other two participating projects!

The first of the two is that by Manuel Negri, 21 years old. It’s name is K-scrambler. Below some words from his author:

“K-scrambler is a zero-emission electric motorvehicle that has been conceived with the concept of sustainability in it. K-scrambler can be defined as a supporter of a particular innovation, in the social sphere, which foresees a change in the way of conceiving a motor vehicle, whose sole purpose is that of making fun, even in a hypothetical situation of city traffic. But it is in the dirt road and in the most remote places that its true captivating spirit is freed.

It is conceived when the problems of the planet become unsustainable, and one of these is the climate pollution caused by the emissions of diesel and petrol engines. It allows you to reach other unimaginable destinations to reach for such a segment and at the same time to preserve the surrounding environment.

It is developed to conceive it on a global level, and with the possibility of becoming part of a possible Japanese market, as it is linked to the concept of Keicar, a protagonist of the Japanese market between the 60s and 70s. The goal of this vehicle was to entertain the driver even in city traffic situations.”

Manuel Negri
Manuel Negri
k-scrambler
K-scrambler

 

The second of the two is by Tommaso Lorenzini, 22 years old.  (U) Pilen is the name of his project. Let’s find out what he told us about his work:

“My concept comes from the idea of saving materials and industrial assembly processes. Inspired by the meccano, the frame is made up of panels that can be laser cut, which are fixed with 3 load-bearing pins and join; battery, motor, mechanical components and hull. The customization of the vehicle already in series, relaunches a lot the value and the concept of uniqueness, despite, this product is born from a minimal industrial process which wants to reduce the use of material and the number of processing steps.

I projected a vehicle that is dynamic even in its internal parts, in facts, I created a frame that is adaptable to the needs of consumer with small variations in the canvas. These variations are very simple to make thanks to the industrial influence in the design approach. 

My vehicle id designed for young market, looking for an accessible entertainment. It is inspired by Meccano, a game of the past, with screws and bolts allowing to assemble various pieces of metal to create constructions. The pieces that formed these constructions were very light, and individually devoid of aesthetics.”

Tommaso Lorenzini
Tommaso Lorenzini
upilen
(U)Pilen

Keep on following us on Facebook and do not miss the video where the designers will tak about their concepts!

 

How can #Design save the #Planet? The answer from #ydd2018 participants.

We asked the young and talented Youth Design Day in Japan participants how, in their opinion, Design can be part of the Planet’s safeguarding movement.

In the video below, you can find the answers they give us to the question “How can Design save the Planet?


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