The opening of #DesignAndPlanet exhibition in Osaka at Italian Institute of Culture represents great opportunity for us to introduce the official logo that will follow contents promoted through Switch on Your Creativity’s platform concerning design, in particular those projects that will introduce creative industry’s contents from Milan to the international scenario.
We are proud, after five editions mainly managed to collect and support projects in Europe, to develop a new communication tool that can identify and boost youth creativity in Asia starting from Japan, country that always recognised in Milan an important city for creative industry and in particular for contemporary arts and design.
The logo’s design represents two circles with open spaces that allow inter-actions between two dimensions, the creative and functional dimensions, because the perspective we want to follow is always something that allow contemporary society to get benefit from design and creativity side to improve concretely some aspects of daily life. The colours of course are the same of Switch on Your Creativity’s logo because #YDD is part of the platform we created to boost and promote youth creativity between Europe and Asia.
The presentation will take place today at Festival Tower in Nakanoshima at Spazio Arte managed by Italian Institute of Culture in Osaka during the opening of the exhibition we introduced from April to July through our digital channels (blogsite, social networks, webtv). #DesignAndPlanet, perspectives for sustainability promotes for the first time ever in Japan profiles of designers from Europe and Asia who joined last Milan design Week on april 2018 and it shows well detailed projects described on 18 panels and short movie subtitled in japanese. As we do every year we select also one important partnered centre among academies and universities to provide some joint- contents for our mission. For this edition we’ve chosen IED Istituto Europeo del Design (european design institute) that presented works of some students collected in specific sections of the exhibition.
The municipality of Osaka is Twinned City with Milan and candidate for being designated the city of the next World Expo 2025. For us this frame has an important meaning if we consider that Switch on your Creativity was born on 2013 as creative contest in behalf of promotion of Milan Expo 2015 that officially patronised two edition of our contest, including the second that has taken place during the year of EXPO in Milan.
Yesterday the project has been introduced in Japan to Osaka City Government directly to the Director for Business and International Promotion Economic Strategy Bureau at the presence also of representation of Comune di Milano (Milan City Government) and the director if Italian Institute of Culture. The meeting pointed out a preliminary cooperation’s schedule to develop Design as important content of our mutual agenda for the next year.
#DesignAndPlanet, perspectives for sustainability is hosted at Spazio Arte until 12 of November. Introduction on official website by Ministry of Foreign Affairs – Italian Institute of Culture in Osaka
Jeon Sang IL is a South-Korean 30 years old designer who wants to help solving the disposal problem by creating some new straws and spoons which can be used in different kind of meals like breakfast, or lunch and dinner. In this way, we can reduce the pollution made by disposing lot of plastic cutlery.
This is what he told us about his design and its sustainability.
SOYC: “Can you explain us your project and in which way it can be considered sustainable?”
Jeon: “I designed a waste disposable product making the frame of a straw triangular: in this way the straw is stronger and can be used instead of ordinary disposable chopsticks. Not only the straw: I also designed a spoon making its head bigger in order to be used not only for yogurt but for the entire meal. This progressive disposable product can be used to reduce the number of disposable items that are often wasted.”
SOYC: “What did inspire you?”
Jeon: “My inspiration came from the concept of recycling: is it good as we think? Of course recycling is better than wasting but the process of re-making goods with the one we recycled cause a lot of pollution. Designing multi-use disposable items we hope to reduce the multitude of disposable goods and decrease the amount of waste (even if is recyclable waste).”
SOYC: “Where did the idea of your project takes its origin and why?”
Jeon: “Since 2012, I have been interested in new concept of sustainable and minimalist straw. I was very curious about it. I don’t know why. I think that straw are very interesting object to design. Moreover, My idea of design is related to make things useful in ordinary life, making it more sustainable. Hence, I thought that straw was a perfect object”
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Alessandro Azzolini is a young Italian Architectural Design student at Politecnico di Milano. He designed a lounge chair which is completely made of recycled cardboards.
Here the interview we had with him!
SOYC: “Alessandro, can you talk about your project and its sustainability dimension?”
Alessandro: “My project consists of a lounge chair completely made of regenerated corrugated cardboard sheets that are laser-cut and assembled together with interlocking joints. Carboard is a very eco-sustainable material since it comes from renewable sources and can be recycled. The interlocking joints make the structure stable and allow to completely avoid the use of glue in a way to keep the 100% recyclability. It can be assembled in a quick way directly by the final user and it can be easily disassembled and stored flat in a way that occupies the least amount of space.”
SOYC: “Why did you decide to design your chair?”
Alessandro: “Because it is very economical since it uses waste material that can be obtained for free and because overall the chair has a very low environmental impact.
The choice of material and the easiness of (dis)assembly make this product perfect as a temporary furniture. When the chair’s lifecycle has ended, either because it has been damaged or the user wants to change it (since the contemporary world is very fast in consumption), the cardboard can just be thrown into the paper trash bin without problems and without worrying about the impact on our planet resources (since the reused cardboard of the chair would in any case have headed to the paper waste).”
SOYC: “What did inspire your design concept?”
Alessandro: “The design takes inspiration on one side from the shape of those ergonomic plastic seating that are meant to maximise comfort and on the other side from the metal grid-structure chairs, which I was sceptical about but after testing them in my life I realised they were comfortable indeed. The seating shape is lofted to form a circle, that in the base forms an elliptical footprint.
The chair components can be made out of 16 sheets of cardboard measuring 1x2m or either from 34 sheets of 1×1,2m. The dimension of sheets used is flexible and the number of sheets depends on it.”
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