In the video below, you can find what some of the other Youth Design Day in Japan participants think about the Japanese market taste concerning sustainable design.
They explain us why and how their design can be appreciated by the Japanese consumer.
The question is “How can you see your project in the Japanese market?”. Here are the answers by Christian Carlino, Dario Ivone and Monir Kazemian, Xijing XU, Tian WU and Yue LIU , Alessandro Azzolini, Clementina Chiarini and Nicolò Cellina, Vincenzo Sorrentino, Sara Vignoli, Alastair Brook, Jack Lehane, I Putu Wiraguna.
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As anticipated by an article published last week, IED Turin selected some of its students of the Transportation Design course, to participate to our contest The Youth Design Day in Japan, also due to the fact that the deep attention to Sustainability is a common element that join Switch On Your Creativity and the University in Turin. The projects they selected are 5, and in this article you are going to find out 3 of them. The other projects will be illustrated in the next one. Let’s start from the first project.
It is by Emanuele Tomassorri, 21 years old. It regards Honda Motorino, a vehicle prototype which tries to combine functionality and portability without overlooking the importance of Sustainability.
Here what its creator says about his project:
“Honda motorino was born from a modern interpretation of the vehicle from which it takes its inspiration, the Motocombo. Its purpose is to mix urban life together with the mobility of urban planning itself, an object that allows you to be guided or transported easily, depending on the user’s needs.
This project was born to overcome the problems of space, use and theft caused by vehicles in this segment, being an object that is easily transportable and very intuitive in its use.
It tries to avoid dead spots during the use of the vehicle in areas where the vehicle in motion cannot be used. Simply, it bends and is totally transportable on the shoulder.”
The second project is by Matteo Prola, 21 years old. His project name is F111 and concerns a prototype of a completely electric vehicle for the Ferrari brand.
Below the words from Matteo about his work:
“F 111 is a zero-emission electric vehicle with a rooted sense of sustainability in his concept. What characterizes it is the sinuosity of the shapes, as if a veil were dropped and then molded to the underlying structure, thus creating and transmitting that sense of lightness and elegance, without forgetting to give back the right dynamism to the volume.
[…] It is conceived to respond to the needs that will born when car sharing will be very popular and people, tired of them, will want to return to the pleasure of driving. Especially when the problems of the planet become unsustainable due to the emissions of petrol and diesel engines. This is why it has the key to sustainability in terms of solving a social problem caused by these dynamics. This product will allow people to have very high performance at the level of a 12 cylinder, but at the same time able to preserve the surrounding environment.
[…]This project has been developed and conceived with an eye always towards the internationalization of the product. Japan has always been a lover of the reds of Maranello, since the 70s, when the feeling broke out. The attraction for the elegant and muscular forms, and the innovation that Ferrari has always included in its models. I was inspired by the F40 because at that time it had stunned the audience, as if it came from another planet. Result obtained thanks to the collaboration with Pininfarina. The goal was to create a sort of Formula 1 adapted to road use.”
The third project is by Mirko Pocobello, 25 years old. The name of his project is Pathos and it is a motorbike model made for Maserati. It involves elegant lines and sustainable life-circle.
Here what Mirko has explained us:
“Pathos is a motorbike made for the Maserati brand. It is a visionary product that does not have a precise temporal collocation. Hence the idea of thinking of an object that could be out of time, that did not undergo fashions or trends of the moment. A primordial object, the achievement of a further synthesis, both volumetric and conceptual. Thus, drawing a sustainable product because of an end of life that potentially does not exist, an avatar that lives with us as long as we are alive, an extension of the body. This is Pathos.
[…]I believe that the search for a new formal language does not have to consider market segments as hermetic zones from which one cannot go out. Rather, I believe that the contagion between the various areas of design is of vital importance for the continuous evolution.”
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Xijing XU, Tian WU and Yue LIU are three Chinese design students of the China Academy of Arts. They created a sustainable installation that shows the traditional Tofu production and that can be used during exhibitions.
SOYC: “Can you explain us what your project is and focus on its sustainability?”
Yue LIU: “Tofu Drink is a contemporary reinterpretation of the traditional Chinese production process of tofu, simplified and conceived to be used during special events. By transforming the traditional instruments into an intuitive installation, it allows people with some simple interactions to see and enjoy in real time the whole tofu drink production cycle. In this wat the traditional tofu production has been represented in a contemporary context and tofu culture could be continued sustainably with the social development, people will enjoy the food culture and also be kept in contact with sustainable dimension of life.”
SOYC: “Why did you decide to create your project?”
Tian WU: “For us the sensation of the taste is deeply connected with the other feelings, which influences our understandings of culture and even our relevant feeling to a special culture group. From this perspective, tofu and other soja products as old traditional Asian food has played the role, which awoke our nostalgia. Although until today they still appear on the table in everyday life, the big industry production distance us from the origin of what we eat. It’s not a criticism against the mass production, but with a deeper perception of the form process, it allows us building a multisensory tasting memory for ourselves.”
SOYC: “What did inspire you?”
Xijing XU: “During the research in countryside in Anhui province, we have visited many tofu ateliers, where different kinds of soja food were made in a really performative way. These experiences have inspired us to present the beautiful process into a modern ritual, which makes the eater (or in this context also audience) come closer to the story of food.”
Christian Carlino is an Italian 33 years old designer who create some lamps starting from upcycled old televisions. Read the interview to discover where he finds his inspiration and other information about his project!
SOYC: “Christian, can you explain us what your project is about and how it can be considered sustainable?”
Christian: “Light and color, two fundamental states of our lives that govern and influence our existence. Each color influences in its own way what we are, how we live and the surrounding world. Starting from this reflection, I decided to give new life to some old and died iconic televisions to make them an integral part of our lives and to make sure that those interacting with them decide actively how the object should influence to us in a positive way. Each lamp is a unique object, the result of careful research of models and materials, with the aim of safeguarding a historical memory of the design of many models produced around the ’60s and’ 70s that at the time carried out their social function being also transportable objects. Everything is made in an artisan way and each model is linked to a record / artist that has marked the history of music from the 60s to 2001, the year of the first historical decay of the new millennium.”
SOYC: “How was born your idea?”
Christian: “The idea was born with the aim of finding a solution to reuse old televisions that I had collected at my vintage-style studio that remained unused; after a careful reflection on the use of furniture that the object itself covers today, I come to the conclusion that it is not acceptable that there are objects that after having undergone a careful design phase end up completing their life all ‘inside of landfills or thrown where it happens.”
SOYC: “And what did inspire you?”
Christian: “What inspired me can be found in the power that the energy fields and the frequencies have on us as human beings. Every vibration, every color, every object, whatever is present on this planet influences our lives. I asked myself how I could find a way through which the interlocutor was no longer a passive subject, but became himself the actor of his own life, leaving to him every choice and every joy in choosing through colors which feeling or emotion he wanted to live in this moment. I combined all this in a historical-cultural research that put the individual in the center thanks to the light, the colors and our inner powerand also laid the foundations for the diffusion of a culture of reuse towards the goal of ever greater respect towards nature for a more ethical and less wasteful future.”
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Alessandro Azzolini is a young Italian Architectural Design student at Politecnico di Milano. He designed a lounge chair which is completely made of recycled cardboards.
Here the interview we had with him!
SOYC: “Alessandro, can you talk about your project and its sustainability dimension?”
Alessandro: “My project consists of a lounge chair completely made of regenerated corrugated cardboard sheets that are laser-cut and assembled together with interlocking joints. Carboard is a very eco-sustainable material since it comes from renewable sources and can be recycled. The interlocking joints make the structure stable and allow to completely avoid the use of glue in a way to keep the 100% recyclability. It can be assembled in a quick way directly by the final user and it can be easily disassembled and stored flat in a way that occupies the least amount of space.”
SOYC: “Why did you decide to design your chair?”
Alessandro: “Because it is very economical since it uses waste material that can be obtained for free and because overall the chair has a very low environmental impact.
The choice of material and the easiness of (dis)assembly make this product perfect as a temporary furniture. When the chair’s lifecycle has ended, either because it has been damaged or the user wants to change it (since the contemporary world is very fast in consumption), the cardboard can just be thrown into the paper trash bin without problems and without worrying about the impact on our planet resources (since the reused cardboard of the chair would in any case have headed to the paper waste).”
SOYC: “What did inspire your design concept?”
Alessandro: “The design takes inspiration on one side from the shape of those ergonomic plastic seating that are meant to maximise comfort and on the other side from the metal grid-structure chairs, which I was sceptical about but after testing them in my life I realised they were comfortable indeed. The seating shape is lofted to form a circle, that in the base forms an elliptical footprint.
The chair components can be made out of 16 sheets of cardboard measuring 1x2m or either from 34 sheets of 1×1,2m. The dimension of sheets used is flexible and the number of sheets depends on it.”
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