In the video below, you can find what some of the other Youth Design Day in Japan participants think about the Japanese market taste concerning sustainable design.
They explain us why and how their design can be appreciated by the Japanese consumer.
The question is “How can you see your project in the Japanese market?”. Here are the answers by Christian Carlino, Dario Ivone and Monir Kazemian, Xijing XU, Tian WU and Yue LIU , Alessandro Azzolini, Clementina Chiarini and Nicolò Cellina, Vincenzo Sorrentino, Sara Vignoli, Alastair Brook, Jack Lehane, I Putu Wiraguna.
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As anticipated by an article published last week, IED Turin selected some of its students of the Transportation Design course, to participate to our contest The Youth Design Day in Japan, also due to the fact that the deep attention to Sustainability is a common element that join Switch On Your Creativity and the University in Turin. The projects they selected are 5, and in this article you are going to find out 3 of them. The other projects will be illustrated in the next one. Let’s start from the first project.
It is by Emanuele Tomassorri, 21 years old. It regards Honda Motorino, a vehicle prototype which tries to combine functionality and portability without overlooking the importance of Sustainability.
Here what its creator says about his project:
“Honda motorino was born from a modern interpretation of the vehicle from which it takes its inspiration, the Motocombo. Its purpose is to mix urban life together with the mobility of urban planning itself, an object that allows you to be guided or transported easily, depending on the user’s needs.
This project was born to overcome the problems of space, use and theft caused by vehicles in this segment, being an object that is easily transportable and very intuitive in its use.
It tries to avoid dead spots during the use of the vehicle in areas where the vehicle in motion cannot be used. Simply, it bends and is totally transportable on the shoulder.”
The second project is by Matteo Prola, 21 years old. His project name is F111 and concerns a prototype of a completely electric vehicle for the Ferrari brand.
Below the words from Matteo about his work:
“F 111 is a zero-emission electric vehicle with a rooted sense of sustainability in his concept. What characterizes it is the sinuosity of the shapes, as if a veil were dropped and then molded to the underlying structure, thus creating and transmitting that sense of lightness and elegance, without forgetting to give back the right dynamism to the volume.
[…] It is conceived to respond to the needs that will born when car sharing will be very popular and people, tired of them, will want to return to the pleasure of driving. Especially when the problems of the planet become unsustainable due to the emissions of petrol and diesel engines. This is why it has the key to sustainability in terms of solving a social problem caused by these dynamics. This product will allow people to have very high performance at the level of a 12 cylinder, but at the same time able to preserve the surrounding environment.
[…]This project has been developed and conceived with an eye always towards the internationalization of the product. Japan has always been a lover of the reds of Maranello, since the 70s, when the feeling broke out. The attraction for the elegant and muscular forms, and the innovation that Ferrari has always included in its models. I was inspired by the F40 because at that time it had stunned the audience, as if it came from another planet. Result obtained thanks to the collaboration with Pininfarina. The goal was to create a sort of Formula 1 adapted to road use.”
The third project is by Mirko Pocobello, 25 years old. The name of his project is Pathos and it is a motorbike model made for Maserati. It involves elegant lines and sustainable life-circle.
Here what Mirko has explained us:
“Pathos is a motorbike made for the Maserati brand. It is a visionary product that does not have a precise temporal collocation. Hence the idea of thinking of an object that could be out of time, that did not undergo fashions or trends of the moment. A primordial object, the achievement of a further synthesis, both volumetric and conceptual. Thus, drawing a sustainable product because of an end of life that potentially does not exist, an avatar that lives with us as long as we are alive, an extension of the body. This is Pathos.
[…]I believe that the search for a new formal language does not have to consider market segments as hermetic zones from which one cannot go out. Rather, I believe that the contagion between the various areas of design is of vital importance for the continuous evolution.”
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Xijing XU, Tian WU and Yue LIU are three Chinese design students of the China Academy of Arts. They created a sustainable installation that shows the traditional Tofu production and that can be used during exhibitions.
SOYC: “Can you explain us what your project is and focus on its sustainability?”
Yue LIU: “Tofu Drink is a contemporary reinterpretation of the traditional Chinese production process of tofu, simplified and conceived to be used during special events. By transforming the traditional instruments into an intuitive installation, it allows people with some simple interactions to see and enjoy in real time the whole tofu drink production cycle. In this wat the traditional tofu production has been represented in a contemporary context and tofu culture could be continued sustainably with the social development, people will enjoy the food culture and also be kept in contact with sustainable dimension of life.”
SOYC: “Why did you decide to create your project?”
Tian WU: “For us the sensation of the taste is deeply connected with the other feelings, which influences our understandings of culture and even our relevant feeling to a special culture group. From this perspective, tofu and other soja products as old traditional Asian food has played the role, which awoke our nostalgia. Although until today they still appear on the table in everyday life, the big industry production distance us from the origin of what we eat. It’s not a criticism against the mass production, but with a deeper perception of the form process, it allows us building a multisensory tasting memory for ourselves.”
SOYC: “What did inspire you?”
Xijing XU: “During the research in countryside in Anhui province, we have visited many tofu ateliers, where different kinds of soja food were made in a really performative way. These experiences have inspired us to present the beautiful process into a modern ritual, which makes the eater (or in this context also audience) come closer to the story of food.”
Christian Carlino is an Italian 33 years old designer who create some lamps starting from upcycled old televisions. Read the interview to discover where he finds his inspiration and other information about his project!
SOYC: “Christian, can you explain us what your project is about and how it can be considered sustainable?”
Christian: “Light and color, two fundamental states of our lives that govern and influence our existence. Each color influences in its own way what we are, how we live and the surrounding world. Starting from this reflection, I decided to give new life to some old and died iconic televisions to make them an integral part of our lives and to make sure that those interacting with them decide actively how the object should influence to us in a positive way. Each lamp is a unique object, the result of careful research of models and materials, with the aim of safeguarding a historical memory of the design of many models produced around the ’60s and’ 70s that at the time carried out their social function being also transportable objects. Everything is made in an artisan way and each model is linked to a record / artist that has marked the history of music from the 60s to 2001, the year of the first historical decay of the new millennium.”
SOYC: “How was born your idea?”
Christian: “The idea was born with the aim of finding a solution to reuse old televisions that I had collected at my vintage-style studio that remained unused; after a careful reflection on the use of furniture that the object itself covers today, I come to the conclusion that it is not acceptable that there are objects that after having undergone a careful design phase end up completing their life all ‘inside of landfills or thrown where it happens.”
SOYC: “And what did inspire you?”
Christian: “What inspired me can be found in the power that the energy fields and the frequencies have on us as human beings. Every vibration, every color, every object, whatever is present on this planet influences our lives. I asked myself how I could find a way through which the interlocutor was no longer a passive subject, but became himself the actor of his own life, leaving to him every choice and every joy in choosing through colors which feeling or emotion he wanted to live in this moment. I combined all this in a historical-cultural research that put the individual in the center thanks to the light, the colors and our inner powerand also laid the foundations for the diffusion of a culture of reuse towards the goal of ever greater respect towards nature for a more ethical and less wasteful future.”
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Alessandro Azzolini is a young Italian Architectural Design student at Politecnico di Milano. He designed a lounge chair which is completely made of recycled cardboards.
Here the interview we had with him!
SOYC: “Alessandro, can you talk about your project and its sustainability dimension?”
Alessandro: “My project consists of a lounge chair completely made of regenerated corrugated cardboard sheets that are laser-cut and assembled together with interlocking joints. Carboard is a very eco-sustainable material since it comes from renewable sources and can be recycled. The interlocking joints make the structure stable and allow to completely avoid the use of glue in a way to keep the 100% recyclability. It can be assembled in a quick way directly by the final user and it can be easily disassembled and stored flat in a way that occupies the least amount of space.”
SOYC: “Why did you decide to design your chair?”
Alessandro: “Because it is very economical since it uses waste material that can be obtained for free and because overall the chair has a very low environmental impact.
The choice of material and the easiness of (dis)assembly make this product perfect as a temporary furniture. When the chair’s lifecycle has ended, either because it has been damaged or the user wants to change it (since the contemporary world is very fast in consumption), the cardboard can just be thrown into the paper trash bin without problems and without worrying about the impact on our planet resources (since the reused cardboard of the chair would in any case have headed to the paper waste).”
SOYC: “What did inspire your design concept?”
Alessandro: “The design takes inspiration on one side from the shape of those ergonomic plastic seating that are meant to maximise comfort and on the other side from the metal grid-structure chairs, which I was sceptical about but after testing them in my life I realised they were comfortable indeed. The seating shape is lofted to form a circle, that in the base forms an elliptical footprint.
The chair components can be made out of 16 sheets of cardboard measuring 1x2m or either from 34 sheets of 1×1,2m. The dimension of sheets used is flexible and the number of sheets depends on it.”
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Let’s go on presenting the design projects which were selected to participate to The Youth Design Day in Japan 2018 and talk about the project by Vincenzo Sorrentino, an Italian designer who deals with concept concerning food. This kind of concept is called Food Design. What is it?
Food design is a recent term that encompasses the process of design studies and research leading to the emergence of new products related to food. This discipline is due to industrial design and deals with the design of food, parts of food products and products related to them in some way.
The Food Design project meets and mixes various disciplines such as biology, genetics, anthropology, psychoanalysis, food sociology, social research and social mediation, not least the history of kitchen systems and of forms of conviviality.
Below a short interview we had with Vincenzo, who we asked to speak about his design.
SOYC: “Hi Vincenzo! Can you explain us what your design project is about and how it is sustainable?”
Vincenzo: “Hi! So… I called my project ‘Next Pot’ and it is a set of experiential tableware made of clay, the production is based in an artisanal craft workshop and we developed the production of the collection by mixing different techniques that allowed us to recycle the clay during the production. Moreover, we based our model on demand production in order to be more efficient. Every product that we realized introduce new eating rituals.”
SOYC: “And why did you decide to create your ‘Next Pot’?”
Vincenzo: “I decided to work with the food of my native place (Naples) and I re-create the eating experience of some iconic recipes such as ‘Caprese salad’ using new tools and plates that are made in collaboration with an artisanal ceramic workshop. My first goal was to promote the culinary heritage and local products with Food Design and another goal was to collaborate and empower traditional artisans with a new design and sustainable production.”
SOYC: “Where did you find the inspiration to create that design?”
Vincenzo: “I got inspired by observing the eating gesture of every day and after several reflections and tests on people around I developed new rituals and object. For example, the eating jewels were inspired by the facts that in Naples years ago people were used to eat with hands and so I recreated that gesture and designed something that was making that possible but without any contamination of food with hands.”
SOYC: “Vincenzo, we thank you a lot for explaining us your concept and we are sure the people who will visit the exhibition in Osaka will really enjoy your ‘Next Pot’!”
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Sustainable mobility is the mobility model that enables movement with minimal environmental and territorial impact.
Nowadays there are very different kind of transport vehicles we can choose between to move around the city. We can go to school, to office or wherever we want to go by car, bus, underground, motorcycle, taxi and so on.
All these kinds of vehicles contribute to pollution level’s growth.
The challenges associated with growing traffic, especially in cities, are significant and threaten to become insurmountable. And despite the wide range of ways to get around, there have never been so many people who lack access to transportation or the means to use transportation.
Yet another impact was an increase in sedentary lifestyles, causing and complicating a national epidemic of obesity, and accompanying dramatically increased health care costs.
As the interest and the sensitivity towards pollution problems and sustainability are increasing among society, much are the less polluting solutions that were born (car and bike sharing to mention some).
Sustainable mobility is the purpose which guides Clementina Chiarini and Nicolò Cellina in the project they presented us for The Youth Design Day 2018 edition.
Clementina and Nicolò are 24 and 25 years old and are two Italian Architecture students.
The two young students are very glad for the opportunity that we gave them to bring their project in a country which has always considered the theme of sustainable mobility as something truly necessary for the planet’s need to reduce pollution.
In fact, Japan was one of the first countries to internationally highlight the importance of adopting more eco-sustainable behaviors.
Here what they say about their Sustainable Mobility project:
A […] is what you need to move around the city: no traffic, no pollution and no sedentary people! It is special because it is craft made. It is a prototype based in a digital model that you can customize according to your body and your tastes.
Continue to follow us to discover how Clementina and Nicolò developed their idea of Sustainable Mobility to make it more accessible!