In the video below, you can find what some of the other Youth Design Day in Japan participants think about the Japanese market taste concerning sustainable design.
They explain us why and how their design can be appreciated by the Japanese consumer.
The question is “How can you see your project in the Japanese market?”. Here are the answers by Christian Carlino, Dario Ivone and Monir Kazemian, Xijing XU, Tian WU and Yue LIU , Alessandro Azzolini, Clementina Chiarini and Nicolò Cellina, Vincenzo Sorrentino, Sara Vignoli, Alastair Brook, Jack Lehane, I Putu Wiraguna.
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Last week, we presented the first three projects IED Turin selected from its Transportation Design course to partecipate to our contest The Youth Design Day in Japan. Now, let’s find out the other two participating projects!
The first of the two is that by Manuel Negri, 21 years old. It’s name is K-scrambler. Below some words from his author:
“K-scrambler is a zero-emission electric motorvehicle that has been conceived with the concept of sustainability in it. K-scrambler can be defined as a supporter of a particular innovation, in the social sphere, which foresees a change in the way of conceiving a motor vehicle, whose sole purpose is that of making fun, even in a hypothetical situation of city traffic. But it is in the dirt road and in the most remote places that its true captivating spirit is freed.
It is conceived when the problems of the planet become unsustainable, and one of these is the climate pollution caused by the emissions of diesel and petrol engines. It allows you to reach other unimaginable destinations to reach for such a segment and at the same time to preserve the surrounding environment.
It is developed to conceive it on a global level, and with the possibility of becoming part of a possible Japanese market, as it is linked to the concept of Keicar, a protagonist of the Japanese market between the 60s and 70s. The goal of this vehicle was to entertain the driver even in city traffic situations.”
The second of the two is by Tommaso Lorenzini, 22 years old. (U) Pilen is the name of his project. Let’s find out what he told us about his work:
“My concept comes from the idea of saving materials and industrial assembly processes. Inspired by the meccano, the frame is made up of panels that can be laser cut, which are fixed with 3 load-bearing pins and join; battery, motor, mechanical components and hull. The customization of the vehicle already in series, relaunches a lot the value and the concept of uniqueness, despite, this product is born from a minimal industrial process which wants to reduce the use of material and the number of processing steps.
I projected a vehicle that is dynamic even in its internal parts, in facts, I created a frame that is adaptable to the needs of consumer with small variations in the canvas. These variations are very simple to make thanks to the industrial influence in the design approach.
My vehicle id designed for young market, looking for an accessible entertainment. It is inspired by Meccano, a game of the past, with screws and bolts allowing to assemble various pieces of metal to create constructions. The pieces that formed these constructions were very light, and individually devoid of aesthetics.”
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A few days ago, we had the pleasure to interview Chiara Ferella Falda, Director of Communication and Special Projects Manager of Superstudio Group. Since many years, it has been presenting itself to the city of Milan as a great centre whose aim is to meet the needs of the city by representing an alternative to the Milan Fair and hosting art and fair exhibitions. We asked her some questions about her point of view on the Sustainability themein the Design field and below you can find the complete interview we had with her.
SOYC: “At Superstudio you organize Superdesign Show, the great international event dedicated to furnishing and the latest design trends. Then, we wanted to know what you think about the link between Design and Japan. Do you think design is an element of inspiration in the Japanese market?”
Dr. Ferella Falda: “I think that in Japan everything is Design in the true sense of the word. There is a maniacal attention to detail, form, functionality, aesthetics. Nature and tradition wisely blend with technology, rigor with a playful aspect, and poetry with irony…
The Japanese designers are expected and acclaimed during the Milan Design Week, the most important in the world. At the Superstudio, visitors also made three hours of queue to enter Nendo. And then Kengo Kuma: spectacular is his giant origami installation that absorbs pollution. And then the retrospective dedicated to the great Shiro Kuramata, or the transparent piano that played by itself by Kawai. They were the real attractions of our Superdesign Show 2018. But, next to the Japanese superstar, there were also less famous but very talented young people: Yoy (keep an eye on them, we’ll hear a lot about them…), Budbrand, Yokohama Makers Village, Japan Design Week…
On the one hand, I believe that Japan has acquired a new awareness of its importance and influence on the international market, on the other it has become increasingly able to exploit “Design” as means of communication and not only as a result of a process. The success of the mega installations of technology companies such as Panasonic, Citizen, Toshiba, Sony, Lexus and Fuorisalone demonstrate how design has increasingly become a powerful communication tool, even for consumers, beyond the commercial product to be sold.”
SOYC: “What is your opinion about “Design and Planet – Sustainability Projections”, theme of our contest TheYouth Design Day in Japan, which aim is to combine design and attention to the sustainability needs of the planet?”
Dr. Ferella Falda: “I think it’s a great opportunity of exchange between Asia and Europe, and a special showcase for young Italian talents. I really appreciate how the theme of sustainability has been approached by the contest. The word “green” became almost an empty concept a few years ago: everything was eco, everything was sustainable, everything was cruelty free, but often this attention reflected only a new trend… It is a little like it happens today with the “vegan” phenomenon. The time to tackle the topic urgently and rigorously has come: there is no more time for us and the planet.
Your callgoes in this direction. It mentions in detail low energy and water use, saving of harmful emissions, eco-sustainable housing and architectural solutions, innovative urban furniture, recycling and use of waste, bio-based materials, clean and renewable energy, biodegradable packaging, etc. A very serious and articulated approach.”
SOYC: “According to you, what is the direction design will take in relation to the Sustainability element?”
Dr. Ferella Falda: “We are already witnessing the banning of certain materials such as plastic. Before we recycled it, now in many areas it will be forbidden to produce it and use it. I believe that the gravity of the situation involves forced radical choices. It is a world emergency. Design will have to accept the challenge and propose more and more radical solutions that are also aesthetically pleasing and functional, at acceptable costs. Nanotechnologies are certainly one of the most interesting solutions to obtain new materials capable of purifying the air and I was also very impressed by the study of bacteria able to “digest” the polluting substances… The time for half-measures is over, now we have to really act.”
SOYC: “Is it possible that in the future there will be meeting points and synergies between Superstudio and Switch On Your Creativity?”
Dr. Ferella Falda: “Superstudio has always followed new paths not beaten by others. It has been the pioneer of the Fuorisalone phenomenon since 2000. Even earlier, in the 80s, his engine has transformed a peripheral industrial area in today’s famous Tortona area. Asia (Japan in particular, but also Korea, China, Taiwan and Thailand) has always loved Superstudio. Every year we have many requests from companies or designers who want to present their projects here at Superdesign, because they know they can find an iconic place that enhances them and communicates them with professionalism worldwide.
Every new challenge, every creative project that is also innovative, research based, and that values new talents, stimulates us a lot. Therefore, it definitely exists a point of encounter and mutual interest with “Switch on Your Creativity.“
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