Let’s go on presenting the design projects which were selected to participate to The Youth Design Day in Japan 2018 and talk about the project by Vincenzo Sorrentino, an Italian designer who deals with concept concerning food. This kind of concept is called Food Design. What is it?

Food design is a recent term that encompasses the process of design studies and research leading to the emergence of new products related to food. This discipline is due to industrial design and deals with the design of food, parts of food products and products related to them in some way.

The Food Design project meets and mixes various disciplines such as biology, genetics, anthropology, psychoanalysis, food sociology, social research and social mediation, not least the history of kitchen systems and of forms of conviviality.

Below a short interview we had with Vincenzo, who we asked to speak about his design.

SOYC: “Hi Vincenzo! Can you explain us what your design project is about and how it is sustainable?”

Vincenzo: “Hi! So… I called my project ‘Next Pot’ and it is a set of experiential tableware made of clay, the production is based in an artisanal craft workshop and we developed the production of the collection by mixing different techniques that allowed us to recycle the clay during the production. Moreover, we based our model on demand production in order to be more efficient. Every product that we realized introduce new eating rituals.”

SOYC: “And why did you decide to create your ‘Next Pot’?”

Vincenzo: “I decided to work with the food of my native place (Naples) and I re-create the eating experience of some iconic recipes such as ‘Caprese salad’ using new tools and plates that are made in collaboration with an artisanal ceramic workshop. My first goal was to promote the culinary heritage and local products with Food Design and another goal was to collaborate and empower traditional artisans with a new design and sustainable production.”

SOYC: “Where did you find the inspiration to create that design?”

Vincenzo: “I got inspired by observing the eating gesture of every day and after several reflections and tests on people around I developed new rituals and object. For example, the eating jewels were inspired by the facts that in Naples years ago people were used to eat with hands and so I recreated that gesture and designed something that was making that possible but without any contamination of food with hands.”

SOYC: “Vincenzo, we thank you a lot for explaining us your concept and we are sure the people who will visit the exhibition in Osaka will really enjoy your ‘Next Pot’!”

Do not miss the other projects that will be part of the Osaka exhibition and keep on follow our Facebook Page and our website!