Archivi categoria: Music Dance & Show

4 fields in which #Sustainability is synonymous with #Trend.

The guidelines for sustainable development that come from the European Union, based in Brussels, are countless. Probably one day we will be able to say we live on a completely sustainable and green planet, and the circular economy will be present in more and more aspects of our everyday life. The road to reach such an objective is still long, but we are confident. In the meantime, here are the 4 fields in which sustainability is not only a virtuous goal, but also a trend element:

1. Architecture

Sustainable architecture designs and creates buildings to limit environmental impact, placing itself as design purposes energy efficiency, improvement of health, comfort and quality of use of the inhabitants, reachable through integration in the building of structures and appropriate technologies. Sustainability in architecture is not just synonymous with energy savings or reduced consumption. The winning card of an architectural or urban project is not only in the choices that make it ecological, but also in what defines the behaviors that the inhabitants of the building or the neighborhood must follow in order to live reducing waste and energy consumption to a minimum, not only within the district, but throughout the city.

2. Nutrition 

To respond to the nutritional needs of an increasingly rich and urbanized planet, with a growing population, and to preserve natural and productive resources, food systems must undergo radical transformations towards greater efficiency in the use of resources. Sustainable diets must include the consumption of water-based foods, low carbon and nitrogen footprints, promoting food biodiversity, including traditional and local foods. Those diets have a low environmental impact and contribute to food security and a healthy lifestyle for current and future generations.

A sustainable diet respects biodiversity and ecosystems, is nutritionally adequate and efficiently uses natural and human resources. Its many benefits are linked to the composition of its foods characteristics, mainly of plant origin (fruit, vegetables, legumes and cereals), and to their diversified and balanced consumption. A sustainable diet does not generate long-term negative effects on health, the environment, society and the economy. The Mediterranean diet is a model of sustainable diet, indeed it is one of the most sustainable dietary models for the environment and health, as confirmed by numerous scientific evidence.

3. Marketing

According to Nielsen, a prestigious research institute worldwide, consumers around the world are increasingly favoring purchases from those brands that are committed to positive social and environmental change. In marketing, the packaging sector is evolving precisely to respond to this scenario. With the evolution of product packaging, the variety of parcels and packages that find their way into the flow of waste collection has increased. This gradual convergence is also contributing to the growth and diffusion of renewable materials from sustainable sources, a market trend that is confirmed by the growing use of biological and biodegradable plastics and of cardboard coming from certified forests.

4. Events

App and digital technologies have already drastically reduced paper consumption before and during events. Hybrid events will increase in the next few years, and remote participation will not only allow to broaden the audience of events but also to reduce their environmental impact. Collaborative consumption and sharing economy will cut out a growing role in organizing events, allowing to optimize costs and resources. In the next few years progress will be made in reducing waste generated by events, as well as in the separate collection of waste. The organizers will be more inclined to integrate the principles of sustainability into the initial concept of the event, and more careful to use stand materials that can be reused or recycled. Old materials will be archived and new ecological materials will be established on the market. Food waste will not be reduced, but action will be taken on the donation of excess food to charitable organizations or food banks.


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“Innovation Hub” and “WoodBike”: two examples of Sustainability you will see in Osaka for the YDD 2018.

Alastair Brook, Jack Lehane, Jason Ladrigan and Seán Conlan-Smith are four design doctoral students which decided to found the DSGN Movement (Design Student Global Network), a new project pioneered by an international network of student designers and social communities. Read the interview to find out what their project is about!

DSGN: “Our first major project is located in Pejarakan, a village in the northwestern region of Bali– nestled between mountains and the sea. Despite this, the inhabitants are often from struggling families and live on the poverty line. To combat this, we have partnered with a local community development organisation and are building a self-sustaining Innovation Hub to educate Balinese youth on environmental and economic security.”

SOYC: “The project you are going to create, the Innovation Hub, it’s your property. But what about the designers and authors of the project?”

DSGN: “This Innovation Hub has been designed by Hanna Haczek and Ewelina Andrecka, two Polish Architecture Students who won our recent architecture competition!”

Hanna and Ewelina
Ewelina Andrecka and Hanna Haczek 

SOYC: “Can you told us what they said you about their project?”

DSGN: “Yes, of course. Here their words: The hub is designed in such a way that it gives the impression of a perfect balance with the surrounding nature. It is divided into three sections by mobile walls – frames filled with bamboo, a sustainable material – that are arranged to the users preference. the heart of the facility there is an installation which cools down the inside by using stored rainwater and natural airflow circulation- saving on unneeded power. Simplicity is key here- and usage of local building materials and plain environmental solutions play a significant role in achieving harmony with the environment.

SOYC: “What did inspire you to produce such an important project and make it reality?”

DSGN: “Our first project in Bali began when we met the Five Pillar Foundation. Its leaders, I Putu Wiraguna and Alan Yu, have a dream of creating a sustainable and self-sufficient Innovation Hub, where the local community can teach each other craft and design skills and boost their local economy.

This Innovation Hub will overcome a shortage of education and knowledge in the local community. A lack of social collaboration has meant there are many jobless people. The future development of Bali will come through re-connecting with our local culture and our environment. The project connects students of architecture and design from around the world with local youth, allowing freedom of design thinking that will spark new and exciting entrepreneurial opportunities – creating a sustainable community in the heart of the island.”


The other project we are going to present today is that by Clementina Chiarini and Nicolò Cellina. They designed a craft-made bike which is made of wood and perfectly fits with your body and your preferences.

SOYC: “So, can you please talk about your project, which is close to the green mobility cause?”

Clementina: “A wood bike is what you need to move around the city: no traffic, no pollution and no sedentary people! It is a special bike because it is craft made. It is a prototype based in a digital model that you can customize according to your body and your tastes. The bike fits you and you fit your bike. This design object is useful and it is the symbol of green mobility with zero emission. Moreover, it is made of a renewable material: wood. In particular, it is a wasted wood in very good condition that we recycle and combine to make a beautiful bike.”

SOYC: “Where does your project take its origins?”

Nicolò: “Everything begins whit a question: How can we recycle wasted wood with small dimensions from carpentry? Of course, making a bike! Promote a green way of life also when we move it is very important for us and for our planet. Using multilayered wood, it is the answer. This technique allows to recycle small pieces and different types of wood. For the shape, the main source of inspiration for the project is the shape of the bikes used in the early nineties. The study of the shape and the geometry of one of those frames have been taken as a base configuration to develop the shape of our frame.”


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Akabei: a sustainable metal-made stool for The Youth Design Day in Japan

Emanuele Matteucci, Giovanni Silvestri and Michele Tunzi are three Design of the Industrial Product students in Bologna, Italy. They created Akabei, a metal stool starting from one single scrap of metal found as a reject in a mechanical workshop. This is where the sustainability of their project stands. Here the short interview we had with them!

SOYC: “Can you talk us about your design project and its sustainability?”

Students: “Our stool, Akabei, is truly sustainable for many aspects. It is made from a single rectangular sheet of inox steel of only 2 millimetres in thickness. We need only two machineries to produce it: one for cutting the sheet and the other one for bending it. This way we save resources both on material, because there is no waste, and on industrial treatments.
Furthermore, we built Akabei starting from a scrap of metal found as a reject in a mechanical workshop therefore we can say that it is 100% recycled from other processes’ waste.
Akabei is built to resist, it is nearly indestructible and it is perfectly safe: it can bear more than 200 kilograms without losing its shape so it is clearly not a single-use product at all.”

SOYC: “Why do you choose metal as your project’s material?”

Students: “We wanted to revalue metal as a material to sit on. We made it comfortable and relaxing by making it wave slightly when someone sit on it and light as it weighs just as the other wooden chairs in commerce. The metal plate bends a bit in the middle to adapt itself to the person who is sitting on and the absence of a backrest guarantees a correct posture. Moreover, the characteristic saddle form will cause no tingling if someone decides to sit for a long period.”

SOYC: “What did inspire you?”

Students: For the name, we took inspiration from Pacman’s ghost, as our stool’s form reminded us of its shape. Moreover, by looking at it from the front view, it seems invisible just like a ghost. For the shape and functionality, we took inspiration from the swings found at the park and from the work of Ron Arad.”


Find out the other designers interview by following us here and on our Facebook Page!

Amplify your music with Filofono: Sustainable project For The Youth Design Day in Japan

Alessio Gentile is an Italian artisan who, working in the Restoration and Craftsmanship Association Laboratorio Ennio Gentile, had the idea of creating a 100% sustainable tool which can amplify the music reproduced by our smartphone. Its name is “Filofono” and below you can find the short interview we had with its creator.

SOYC: “Alessio, can you please talk about your project, explain us how does it work and focus on its sustainability?”

Alessio: “Filofono is an acoustic speaker for smartphones. There are no cables or wireless systems, the sound of music gets louder and warmer just because of the shape and the materials that we use: thin wood, water based colors, nails and glue. The production is completely handmade, it takes a week of work to complete one Filofono. The project is focused on sustainability for two main reasons: Filofono is a great choice to listen music in a domestic environment without buying a wireless/bluetooth speaker. That means, of course, energy saving. The second reason is the material: wood is a good alternative, especially when it comes from certified forests, if we want to reduce our plastic use for technology tools with low-life term.”

SOYC: “Where does the idea of Filofono take its origin?”

Alessio: “The idea was to build a beautiful object, with a vintage touch, meant to be useful and not only decorative. Only at the end of the creation we realized that Filofono had this natural feeling of a non-invasive design; a good, colored, sustainable alternative to the black bluetooth speakers that we see everyday. A natural amplifier that will never run out of energy. But also a nice item that invites everybody to play with it.”

SOYC: “Why did you decide to create that tool?”

Alessio: “Because I wanted to create a peculiar object, completely handmade, to represent the local craftsmanship and to celebrate the spirit of the people that are working there. I think that we need to start again to care about the importance of manual work and to understand how it can be useful to answer the urgency of finding new solutions for a sustainable design.”

SOYC: “What did inspire you and your idea of creating ‘Filofono’?”

Alessio: “Filofono is built following the shape of the old theatre speakers of the ’30’s. These models were huge, because they were meant to spread the sound of the first talking motion pictures. The horns were positioned behind the screen, so the effect must have been very impressing. We reduced the size and studied how to adapt the width of smartphones inside the speaker, keeping attention to balance the weight of the Filofono with a semi-circular foot. The shape reminds, also, the old gramophone bells, and that’s very close to the sound effect that generates.”


Keep on following our Youth Design Day participants here and on Facebook!  Do not miss the other projects which will fly to Osaka!

THE YOUTH DESIGN DAY IN JAPAN 2018: INCOMING NEWS!

From next Monday, you will discover the names of the designers whose projects have been selected to participate to our contest The Youth Design Day 2018 in Japan!

Their works will be officially presented during the Italia Amore Mio! festival in Nagoya.

The names, together with the projects concept, will be showed every week.

All the designers will be presented with their works through video-interviews, images, and lot of other contents.

To stay always up-to-date to the projects that will fly to the exhibition at the Italian Cultural Institute in Osaka, follow us here and on our Facebook-page:

https://www.facebook.com/switchonyourcreativity/

Lightness is Jazz Wave, from Milan “Switch ON” continues internationally for summer, next stop Malta.

Summer is coming and Switch on Your Creativity 4th edition is ready to introduce a new serie of life performances as main activity for music section of our incubator for youth creativity.

Thanking Garden Blaze Talents Management Studio in Milan, as sponsor, we are glad to announce the prosecution of open call for musician for special project that will involve italian performers into three months schedule in Malta starting from July 2017.

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In cooperation with most important venue for Live Jazz in the island we are going to introduce musicians and singers who will promote italian creativity on international scenario joining high level’s live music community.

As incubator for youth participation into cross cultural artistic projects we are glad to offer a concrete opportunity for summer time. It doesn’t mean only a job placement but it’s also the way to receive promotional services and post-production’s support as professional service offered for free because managed as Switch on Your Creativity’s official contents.  As part of our incubator’s activity wet will follow the performers during their show and we’ll do our best to spread the voice about their involvement.

The bridge Milan – Malta represents a great occasion for a meeting as #ereditàexpo #expolegacy after Milano EXPO 2015 and a great welcome for more intense cultural cooperation in terms of participation and mutual cooperation. We would like to remind that on 2018 Valletta it will be European Capital of Culture and we are sure that introducing this important event with the right step means a successful strength point for both of us.

If you wanna join to our Jazz in the Air in Malta – Summer Jazz please contact directly Garden Blaze Talents Management.

 

 

The Gala Night – Live Performance Redsky & Butoh Dance

As we mentioned in the previous post the third edition of Switch on Your Creativity is going to get conclusion in the Gala Night on 12 of October 2016 but our incubator for youth creativity in Milan is collecting already lot of enthusiasm and proposals for the new edition.

That’s why we decided to invite some special guests during the Gala Night to celebrate special performances that will introduce new perspective of creative projects between Europe and Asia for the next edition 2017.

For Music and Show section we are very glad to present first ever in institutional event  in Milan the music performance of Redsky  with “Butoh Dance Contribute” by  Marek Janson Islaib.

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Switch on Your Creativity examined contents and creative profile of this italian artist and considering the large number of followers who are constantly appreciating videos and online performances as long as youth participation on comments and  online creative campaigns boosted through Official You Tube Channel, it has been judged as innovative content for our Music & Show section.

Asian Studies Group decided to support the artistic project that will see Redsky protagonist in special tour with performances in Japan. As we’ve done for other artists we’ll propose some promotional opportunities between Milan and Japan to make the artistic experience of Redsky dynamic and successful as much as possible.

If you are a follower of Redsky’s channel you can apply for free ticket to join the Gala Night  and aperitif-dinner with performers. registration available at following link

https://www.eventbrite.it/e/biglietti-switch-on-your-creativity-3rd-edition-the-gala-night-in-milan-28315921684