Archivi tag: Switch On Your Creativity

Can a hook set be sustainable? Yes, since HUG is. A project that will be exhibited in Osaka for the YDD 2018.

Monir Kazemian and Dario Ivone are an Iranian-Italian couple who worked together to create HUG, a hook set made of aluminium, a durable material. Below the interview we had with them.

SOYC: “What is your project and where its sustainability stands?”

Monir: Hug is a hook set made of a durable material such as aluminum. it is a product with strong symbol effect that is recyclable and addresses the latest needs for sustainability. The high quality product with its form and substance leading to last longer. In addition, the product painted by powder instead of regular methods of painting. In this way, powder can be used immediately without mixing with solvents or catalysts which is more eco-friendly.”

SOYC: “What kind of internal environments does HUG adapts itself to?”

Dario: “It adapted perfectly for different taste and styles. No matter what is your wall composition, Hug is appropriate for various modern environments, from entrance to living room, from the office to hotels and restaurants. The elegant geometry and cutting leading to characterize the three shapes, giving new interpretation and defining them as a set of design icon which will elevate the atmosphere of your place and would give your room a modern vibe. Hug shares their values of simplicity, sustainability and multifunctionality.”

SOYC: “Where does your project take its origin and why?”

Monir: Origin’s Hug come from combination of western and eastern art and skill. This Because it’s design by designers Monir Kazemian and Dario Ivone. They are a Persian – Italian couple attracted by the combination of western and oriental design. They have different cultural approaches that coexist with each other.”


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Refillable bottle made sustainable by the use of Bamboo: A green project participating to YDD 2018 edition.

Daniel Skoták and Patrik Rešl are two Czech design students who created a refillable bottle made of bamboo which we can always be brought with us. Here the interview we had with them and what they explained us about their project.

SOYC: “Guys, can you please talk about your project and its sustainability?”

Daniel: “Our project is a refillable drinks bottle made of bamboo, designed for portability and reusability. We have chosen bamboo as our material as it is renewable, sustainable, and carbon neutral. However, the nature of the material is that it will eventually become warped by the presence of the liquid inside. In order to combat this, our design features a two-part outer layer, made of stainless steel, that is kept by the owner. This outer layer is fitted on top of the bamboo inner layer, which is affordably replaceable.”

SOYC: Where does the idea of your bottle take its origin?”

Patrik: The project was born of a conversation between two team members, regarding the unsustainable modern world. Disposable products are increasingly made of plastic and other unsustainable hydrocarbon based materials, which play a large part in polluting our oceans. Plastic as a material is not degradable, which results in plastic microbes entering the ecology of our oceans. This affects marine life, which eventually impacts people.”

SOYC: Why did you decide to use bamboo to create your bottle?”

Daniel: Bamboo was chosen as the material because it is fast-growing, which lessens the negative impact on its environment. It is also carbon-neutral, because it absorbs carbon dioxide while it grows. We want to support and join the ever-growing movement of sustainable design, as this is an element of products that consumers are increasingly looking for.”

SOYC: “Ok thank you guys. One last question: What did inspire your idea?”

Patrik: “This project was inspired by the use of bamboo as a traditional construction material in Japanese and other East Asian cultures. We were inspired by wanting to have a positive impact on the planet.”


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