Can a hook set be sustainable? Yes, since HUG is. A project that will be exhibited in Osaka for the YDD 2018.

Monir Kazemian and Dario Ivone are an Iranian-Italian couple who worked together to create HUG, a hook set made of aluminium, a durable material. Below the interview we had with them.

SOYC: “What is your project and where its sustainability stands?”

Monir: Hug is a hook set made of a durable material such as aluminum. it is a product with strong symbol effect that is recyclable and addresses the latest needs for sustainability. The high quality product with its form and substance leading to last longer. In addition, the product painted by powder instead of regular methods of painting. In this way, powder can be used immediately without mixing with solvents or catalysts which is more eco-friendly.”

SOYC: “What kind of internal environments does HUG adapts itself to?”

Dario: “It adapted perfectly for different taste and styles. No matter what is your wall composition, Hug is appropriate for various modern environments, from entrance to living room, from the office to hotels and restaurants. The elegant geometry and cutting leading to characterize the three shapes, giving new interpretation and defining them as a set of design icon which will elevate the atmosphere of your place and would give your room a modern vibe. Hug shares their values of simplicity, sustainability and multifunctionality.”

SOYC: “Where does your project take its origin and why?”

Monir: Origin’s Hug come from combination of western and eastern art and skill. This Because it’s design by designers Monir Kazemian and Dario Ivone. They are a Persian – Italian couple attracted by the combination of western and oriental design. They have different cultural approaches that coexist with each other.”


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