24th April 2017

Press release

Switch on your Creativity was born in 2013 as the Asian Studies Group production. It is an intercultural contest on youth creativity in Milan, very close to EXPO 2015. Thanks to the involvement of prestigious technical sponsors such as Enel, JAL, Samsung and Philips during 2013/2014 and 2014/2015, Switch on your Creativity rewarded creative works developed on diverse themes but with constant appreciation of the encounter between Western and Oriental culture.
During the award ceremony of the second edition, in the presence of EXPO 2015 and of all the major institutions, the “Charter of Values ​​for Youth Creativity” was presented, a programmatic document by which an International Commission for Young Creative puts the foundation for a series of proposals in order to favor and enhance the centrality of Milan as the European Capital of Creativity. Thus, the competition becomes an accelerator of creative projects with the aim of supporting the creation, promotion and support of creative content from Europe and Asia by guiding young protagonists in matching terms with sponsors or favoring their realization of international creative projects in Milan and consolidating, through them, territorial marketing actions for the City of Milan, facilitating twinning prospects with institutions, organizations, festivals and academies.
Switch on your Creativity, now in the fourth edition, continues in the enhancement of content that keeps alive the artistic dialogue between Asian and European countries, through the exaltation of works of wisdom. Switch on your Creativity best rep
resents for Milan what we have defined #ereditàexpo, that is, a legacy of dynamism and admiration for our city that the 2015 Universal Exposition have instilled in countries and cultures around the world.
Switch on your creativity 4th edition develops along the theme “Creativity is Discovery”. The creative proposals selected and introduced in our accelerator for promotion and realization fall into the following categories

Contemporary Art
Show & Dance
Music
Short Movies
Fashion & Design
Innovation

For what concern the Contemporary Art section of the 2017 edition, Asian Studies Group has consolidated a collaboration with the Italian Cultural Institute of Osaka, welcoming at its Space Art at Osaka Festival Hall the exhibition entitled “From Milan to
Osaka, a bridge of emotions in the discovery of the Ego”, by Dr. Paolo Cacciato, the scientific director of Asian Studies Group. The exhibition will last three weeks, from 27th May to 15 June. Two categories are involved: 5 postgraduates students of the Accademia di Belle Arti di Brera, and 9 young professionals who deal with the topic of discovery as a meeting of cultures, narrative of their subjectivity, discovery of diversity in comparison with the world, desire and need to communicate their own feeling with the “World Japan”.
The participating artists for the young professional category are: Andrea Sbra Perego; Marco Randazzo, Giorgia Cavaliere; Gianluca Sità; Filippo Cristini; Elisa Vendramin, Sophie Muhlmann, Margherita Martinelli, Vittorio Asteriti;
For the young students of the Accademia di Brera will participate: Elias Bertoldo, Saeed Naderi, Yuki Aoki, Silvia Greco and Magda Chiarelli.
We thank for their collaboration and institutional support Expo in the City and the Councilor for Culture Filippo Del Corno,
with us from the first edition; The Italian Institute of Culture in Osaka in the Director of Fossati, without whose support, the event would not have taken place;
Finally, thanks to Franco Marrocco, Director of the Accademia di Belle Arti di Brera, for the courteous and supportive of the event.