Milan and Chinese Creativity: “SENZA” The New Fashion Brand

We are pleased to announce a new entry for Fashion & Design Section of our international contest about Creativity developed by Asian Studies Group.

CM Design studio founded by Jin Ma from Nanjing and Chen Bi Hong from Hunan in Milan is the new joiner of the contest Switch on Your Creativity for fashion & design section. In fact these two young chinese creatives are producing the  first collection of new fashion brand created following our topic “Kaleidoscopic Nature”.

This experience also realizes a concrete perspective of cross-cultural cooperation about creative industry in Milan exactly as promoted by our Charter of CM studio logoValues for Youth Creativity.

jin ma greyThese two designer studied in Milan (IED and Domus Academy) after some international experiences (in Japan) and they want to pursue a creative study about fashion keeping clear perception of that home country represents for them as much as they feel italians for those aspects that concern style and way of living.

The observers of Asian Studies Group who confirm the pertinence of each creative proposal coming for the third edition of the contest, accepted to include the kick start of “SENZA” , the new fashion brand developed by CM Design, into official promotion of the creative contents for fashion and design section that are competing for the “International Dialogue among Cultures Award” by Switch on Your Creativity.

senza portion

The new “SENZA”  collection for woman consist of 17 articles, the number 1 in chinese numerology represent the origin of everything with important connection with nature and 7 in biblic and western tradition got lot of meanings about man and his relation with God. As cross cultural conjunction between Italy and China through Fashion could be perfectly represented by number 17.

senza studio blu

senza studio grey

The official presentation of SENZA collection in Milan will take place in special location supported by our organization and it will be not only a glamorous event in perfect fashion night’s style typical of Milan but it will be the perfect occasion to present the deep study senza studio orangeamong shapes, colors and technique and it will reveal the presence of dynamic generation of chinese people who are anxious to be part of our Made in Italy system. They started as students but now they are approaching professional life in Milan and they wanna be part of the italian excellences.

For this first collection the research has been focused on “body links”,  well framed analysis of those parts, shapes, configurations specifically owned by nature and at the same time developed in different ways for the human sphere, it’s something that keep natura and humanity well connected like common genoma: Keep the act of the nature on pursuing your daily style

Because we love to sustain cross cultural creativity when it represents a positive and concrete improvement for our city and country we definitely want to be part of this new venture.

Stay tuned for more info about official presentation of SENZA in exclusive for Switch on Your Creativity.

 

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